At Meru, I managed a wide range of social media initiatives and marketing efforts. My responsibilities included producing social graphics and copy while maintaining consistent brand messaging across platforms. I led influencer marketing campaigns to expand our reach. Additionally, I served as the podcast lead, overseeing content strategy and production. I regularly analyzed performance data to inform optimization decisions, resulting in increased follower engagement over time. Through compelling graphics, copywriting, and data-driven platform management, I ensured brand alignment and drove growth across Meru's social presence. My versatility and breadth of experience enabled me to contribute significantly to Meru's digital marketing efforts.