As the PR Official for UConn's Korean Student Association during my senior year, I oversaw the strategic direction and execution of our social media presence across Instagram and Facebook. My responsibilities included managing our accounts, designing graphics to promote events and activities, and fostering relationships with other on-campus groups to drive engagement. I also helped coordinate and run club events, while documenting these experiences by photographing and recording content for our followers. Through consistent branded content and active community outreach, I expanded the club's visibility and positioning as a vibrant part of campus life. This role enabled me to apply my skills in social media marketing, graphic design, event operations, and relationship building within a student leadership capacity.